bte365娱乐城学术系列(第41期)

稿件来源：bte365娱乐城 | 作者：ISBF | 发布日期：2017-12-20

报告人：萧文龙教授
题  目：Understanding behavioral intention to use a cloud computing classroom: A multiple model-comparison approach
时  间：2017年12月19日（周二，10:00-12:00）
地  点：珠海校区行政楼bte365娱乐城917讲学厅
主持人: 余译青博士

报告简介：
        Cloud computing is an innovative information technology that has been applied to education and has facilitated the development of cloud computing classrooms; in this study the authors tested, compared, and unified six well-known theories, namely service quality, self-efficacy, the motivational model, the technology acceptance model, the theory of reasoned action or theory of planned behavior, and innovation diffusion theory, in the context of cloud computing classrooms. This empirical study was conducted using an online survey. The data collected from the samples (n = 478) were analyzed using structural equation modeling (SEM). The findings will be demonstrated in this lecture. Next, Prof. Shiau will introduce data analysis method SEM and its application in management research, including its evolution, pros and cons and some recommendations for using it in research.

报告人简介：
        萧文龙教授毕业于国立中央大学，获得企业管理博士学位; 美国纽约科技大学，获得计算机科学硕士学位，曾是铭传大学资讯管理系教授，现任职于浙江工业大学经贸管理学院。近5年代表作如下：